About ABC Fruits
ABC Fruits is a leading B2B manufacturer and exporter of high-quality fruit pulp, puree, concentrates, and IQF fruits & vegetables. Serving global markets including Europe, the Middle East, and North America, we cater to beverage manufacturers, HoReCa businesses, and food processing industries with consistent quality and reliable supply.
Job Overview
We are looking for a dynamic and result-driven HORECA Sales Manager to expand our presence in the HoReCa segment. The role involves developing new business opportunities, managing key customer relationships, and driving sales growth across assigned regions.
Key Responsibilities
- Achieve monthly and annual sales targets assigned by the Management.
- Generate new business from Hotels, Restaurants, Cafes, Caterers, Bakeries, and Food Service customers.
- Promote and sell Fruit Pulps, Purees, Concentrates, and IQF Fruits & Vegetables.
- Conduct regular customer visits and develop strong customer relationships.
- Identify new market opportunities and expand customer base.
- Prepare quotations, negotiate orders, and close sales effectively.
- Ensure timely order processing and delivery coordination.
- Monitor competitor activities, pricing, and market trends.
- Follow up on collections and maintain healthy customer accounts.
- Resolve customer complaints and ensure customer satisfaction.
- Submit daily, weekly, and monthly sales reports to Management.
- Maintain accurate records of customer interactions, enquiries, and sales activities.
- Participate in exhibitions, trade shows, and product promotion activities.
- Ensure compliance with company policies and sales procedures.
- Safeguard and enhance the company’s reputation in the market.
- Provide samples & follow up for orders.
- Invite customers to visit our factory & see the production.
- Work with distributors & increase volumes.
Required Skills & Qualifications
- Bachelor’s degree in Business, Marketing, or a related field
- 4+ years of experience in HoReCa, FMCG, or food ingredients sales
- Strong sales, negotiation, and closing skills
- Excellent communication and relationship management abilities
- Good understanding of market trends and customer needs
- Ability to work independently and achieve targets
Location & Travel
- Based in Bangalore, Hyderabad, Kochi, or Trivandrum
- Willingness to travel extensively within the assigned region
Compensation & Benefits
- Competitive salary package
- Attractive performance-based incentives
- Travel allowances and reimbursement